Check out the Latest from IV News & Brews
As Video On Demand continues to rise in the health & fitness world having flexible pricing is a great way to gain new customers and subscribers. Intelivideo has heard from many of their clients about adding a quarterly payments feature and so we listened and delivered. Our new quarterly payments feature for subscriptions is now live.
When it comes to your customers and subscribers having flexibility with your pricing will help to maintain subscriptions. While annual and monthly pricing is still a standard in the industry, quarterly payments is another way to get new clients. The new quarterly payments feature will charge clients every 3 months and still works with free and paid trials. By doing these quarterly payments you retain your customer for a longer period of time and better your chances to retain them.
What IV Suggests
Pricing can be a complex model to figure out for subscription based businesses. While you never want to discount your product too much we do suggest having a slight price discount for your quarterly payments. Much like the discount for subscribing annually, the quarterly subscription should be anywhere from 10%-15%. Again by making payments quarterly you are able to lock your subscribers into a longer period of time and it is a great promotion to run over the holidays since a lot of customers want to commit to working out without committing to a full year.