Below is the latest IV News & Brews breakdown:
- Agenda (00:13)
- CRM Integrations (00:50)
- We currently integrate with HubSpot, Mailchimp, ActiveCampaign, Emma, Ontraport, Infusionsoft by Keap and Pardot.
- NEW CRM Integration: Pardot (01:54)
- Our custom contact fields can now feed into Pardot and optimize your communication process to subscribers.
- Updated hourly with subscriber information.
- CRM Benefits (02:56)
- Create custom communication plans for certain subscribers based on their lifecycle stage.
- A/B test your emails to learn what copy/creative produces more engagement.
NOTE: Read our CRM Systems article to learn more about all the CRMs our platform currently integrates with.
- Brew Review (04:07)
- Vanilla Porter (Breckenridge Brewery)