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Push Notifications

The Value of Push Notifications for Your Business

Push notifications drive up engagement and retention! They can provide a significantly higher click-through rate compared to emails which can easily get lost in the inbox or spam folders.

Subscribers appreciate notices from apps they’re actively using, especially when they’re correctly implemented, relevant, sent in a timely manner, personalized and require action.

Learn more on how to use this tool effectively on our Push Notification Best Practices for SVOD Services post.

When push notifications are implemented properly, they can bring an incredible amount of value to app users and enhance the overall UX. It's an extremely effective way to communicate directly with subscribers, keep them informed on updates and well-engaged with your platform.

 

How to Create Push Notifications in the Backlot

When subscribers download your app, they’ll be given the option to opt-in or opt-out of receiving your Push Notifications. In the Backlot, you can create Push Notifications for your subscribers on individual videos, collections and general information.

Below are the steps for accessing the Push Notification creation tool for each. And here you'll be able to edit the Title, Body, Notification Group, Date, Time and Time Zone.

Individual Videos:

  1. Click the Media tab on the left-hand side.
  2. On the video to feature, click Actions → Edit.
  3. On the top, click the Push Notifications tab.
  4. Click + NEW PUSH NOTIFICATION
  5. Fill in Title, Body, Notification Group, Date, Time and Time Zone.
  6. Click CREATE.

When users tap these Push Notifications (on their unlocked device), the featured piece of media will open on their device. 

Collections:

    1. Click the Collections tab on the left-hand side.
    2. On the Collection to feature, click Edit.
    3. On the top, click the Push Notifications tab.
    4. Click + NEW PUSH NOTIFICATION
    5. Fill in Title, Body, Notification Group, Date, Time and Time Zone.
    6. Click CREATE.

When users tap these Push Notifications (on their unlocked device), the featured collection will open on their device.

General:

  1. Click the Account tab on the left-hand side.
  2. On the top, click the Push Notifications tab.
  3. Click NEW PUSH NOTIFICATION.
  4. Fill in Title, Body, Notification Group, Date, Time and Time Zone.
  5. Click CREATE.

When users tap these Push Notifications (on their unlocked device), the app will open on their device.

Here's How Push Notifications Will Appear to Users:

Image_from_iOS__2__iphonexspacegrey_portrait.png

*Users can opt out of receiving Push Notifications by navigating to their Notifications settings on their mobile device and switching off Allow Notifications.

Prescription for Push Notifications

Our recommended dose of Push Notifications for your subscribers is once a week until you understand if these notifications are well-received and valuable to your subscribers. Once subscribers turn notifications off, they’ll most likely never turn them back on. Stay cautious when implementing a push notification strategy.

4 examples of impactful Push Notifications to use for your subscribers (replace bracketed information with your content):

For Every Month:

Week 1 -- Notify Your Users of a New Video

Provide the video name and prime benefit of watching the video.

  • (TITLE) New Release!
    (BODY) Try out our [Full Body Sculpt] and [get ready to feel the burn].

Week 2 -- Notify Your Users of a New Collection

Provide the collection name and prime benefit of watching the full collection.

  • (TITLE) Want to tone up your entire body?
    (BODY) Then workout to our new collection of videos, [The Foundations Series]!
  • (TITLE) Tight on time?
    (BODY) Check out our 5-10 minute collection of workouts to fit in with your busy schedule!

Week 3 -- Promote Relevant & Notable Information About Your Offering

The options here are endless! It all depends on what you want to promote.

  • (TITLE) Sale Today!
    (BODY) We’re offering 20% off on all [Business Name] products!
  • (TITLE) What do you think about our app?
    (BODY) Take this short 5 question survey to share your thoughts.

Week 4 -- Existing Video Spotlight

Provide the video name and prime benefit of watching the video.

  • (TITLE) Check out our most popular video!
    (BODY) Users are in love [15 Minute Thighs]! [Try it now and quickly tone up your leg muscles].

Updated September 20, 2019