Custom App Information Required
The Branded App built by Intelivideo includes the client’s logo and brand colors. The assets and information required to create the app are listed below and requires various actions and investment by both the client and Intelivideo.
PLEASE NOTE:
The following list is required prior to Intelivideo starting the App build process.
- App Contact Name & Email - The primary person of contact in the event one of the app stores wants to speak with you and a full name.
- Developer Accounts Created & Invited - Using the links below, you must be sure to have accounts created and Intelivideo invited for Apple, Google, and Amazon.
- App Names - There is a 30 character limit for the app stores, and 12 characters limit under the icon. Please Note! These limits include the spaces and we've found that the shorter the names the better possibility for customers to find your app, it's less for a customer to type.
PLEASE NOTE:
When submitting your app to ANY of the app stores, if you ALREADY have an app available with a similar name, it’s best to make sure you differentiate the name of your On-Demand app before submitting. Intelivideo has seen several instances where if an app is submitted for approval with a very similar app name, it can lead to app launch delays, especially with Apple App store. - App Subtitle - Usually what is good to place here is a summary of your app that will appear under the name on the app stores. We recommend to stay at 30 characters (also including the spaces)
- App Description & Company Name - At Intelivideo, we want you to have the most successful app to obtain SVOD subscribers. In order to provide potential customers with information, it’s best to provide us with a description and a unique name for Company and App. An example of the Company Name is shown below.
PLEASE NOTE:
The app description has a 4,000 character limit. We recommend you include language about the subscription, subscribers, pricing, selling, or purchasing Additional information from Apple, Google, and Amazon are available to help you understand the best ways to craft a good and catching description to get users attention!
- Primary & Secondary Colors - We will need these colors to program your app, and it’s best to provide us with these colors in what is called HEX. For more information about this and other web colors we can utilize, see here or speak with your Client Success Manager.
- Videos Uploaded to Account - We recommend that before submitting your app or even testing it, that you have 5 videos uploaded to Intelivideo. If you have questions about this, please speak with your Client Success Manager.
- One Subscription and Collection in Account - We also recommend that you have created in the Intelivideo content management system, including media, pricing and a 1920x1080 banner image (uploaded to the Subscriptions or Collections.) If you have questions about this, please speak with your Client Success Manager.
- Keywords - Just like SEO (Search Engine Optimization) for websites, the app stores of today also require keywords to further categorize your app so people can discover it through searching. Providing keywords to your Client Success Manager will help us make sure people can find you and we can use these for SEO on your web on-demand platform as well!
- Apple In-App Purchase Information - Apple requires specific information to be used for the price points, as well as if you are offering a free trial, what the trial will be based on their system offering. See below for more details:
- Apple In-App Pricing: Apple only offers pricing in $.99 or $.49 increments. There’s tools online such as this website, that help you figure out both what is a pricing tier, as well as the proceeds you will make as a company.
- Free Trials: Apple has a specific way to offer free trials. At Intelivideo, we’ve seen the best success from a 7-day (1 week) free trial; however, Apple offers the following:
- 1 week
- 2 weeks
- 1 month
- 2 months
- 3 months
- 6 months
- 1 year
Custom App Images & Sizes Required
There are several image assets that your Client Success Manager will request from you. Getting these images are vital for our app creation and if sizes are not accurate it can lead to delays in getting the application built and approved. Feel free to ask as many questions as possible about these images and their necessary sizing and file types.
You can also read Apple's guidelines below, and we especially recommend you review information on icons and images at the link below.
From here, work with your Client Success Manager to create and deliver the app images and branding assets detailed below.
Apple Image Guidelines:
https://developer.apple.com/design/human-interface-guidelines/ios/icons-and-images/image-size-and-resolution/
Asset Checklist
Below you will find a summarized list of the assets Intelivideo will need to create your custom white label app. A downloadable version of the Asset Checklist is attached to this document.
| Complete | Media | File Name | File Type | Size | Device Type |
| App Icon | app-icon.png | PNG | 1024 x 1024 | Mobile | |
| App Icon | app-icon.psd | PSD (Format used to create the layered image) | 1024 x 1024 | Mobile | |
| Launch Image | ios-launch-image.png | PNG, Transparent | 450 x 450 | Mobile | |
| Login Header Logo | ios-login-header-logo.png | PNG, Transparent | 600 x 300 | Mobile | |
| Loader Image | ios-loader-image.png | PNG, Transparent | 225 x 225 | Mobile | |
| Background Image or Video |
ios-app-background.png ios-app-background.mp4 |
Image: PNG Video: h.264, MP4, no audio, <30 sec, <10MB |
Image: 1242 x 2208 Video: 750 x 1328 |
Mobile | |
| Large App Icon | tvOS-large-icon.png | PNG | 2560 x 1536 | TV | |
| Large App Icon | tvOS-large-icon.psd | PSD (Format used to create the layered image) | 2560 x 1536 | TV | |
| Small App Icon | tvOS-small-icon.png | PNG | 800 x 480 | TV | |
| Small App Icon | tvOS-small-icon.psd | PSD (Format used to create the layered image) | 800 x 480 | TV | |
| Top Shelf Image Wide | tvOS-topshelf-wide.png | PNG, Transparent | 3880 x 1384 | TV | |
| Top Shelf Image Standard | tvOS-topshelf-standard.png | PNG, Transparent | 4640 x 1440 | TV | |
| Launch Image |
tvOS-launch-noalpha.png |
PNG, No alpha | 3840 x 2160 | TV | |
| Background Image or Video |
tvOS-app-background.png tvOS-app-background.mp4 |
Image: PNG Video: h.264, MP4, no audio, <30 sec <10MB |
Image: 1920 x 1080 Video: 1200 x 900 |
TV | |
| Home Screen Banner Image | home-banner.png | PNG | 1920 x 1080 or 1280 x 720 | Google & Amazon |
| Complete | Media | HTML Hex Color Code |
| Primary Color Code | ||
| Secondary Color Code |
| Complete | Task |
| Apple Developer Account | |
| Apple Developer Invitation | |
| App Store Connect Invitation | |
| Google Play Publisher Account | |
| Google Play Publisher Invitation | |
| Amazon Developer Account | |
| Amazon Developer Invitation |
| Complete | Item |
| Client Point of Contact | |
| Developer Accounts and Invitations | |
| Image Assets | |
| Company Name | |
| App Names | |
| App Subtitle | |
| App Description | |
| Minimum 5 Videos | |
| Minimum 1 Subscription or Collection | |
| Keywords for SEO (Optional, but recommended) |
Mobile Device Image Assets
App Icon
File Name: icon.png AND icon.xcf
Size: 1024 x 1024
File Type: PNG AND Layered (PSD, EPS, and AI)
The app icon is used within iOS to represent your app. Below is a link to the guidelines provided by Apple. For our purposes you will need to provide a 1024x1024 png and we will generate the rest of the required sizes for you.
https://developer.apple.com/ios/human-interface-guidelines/graphics/app-icon/
Launch Image
File Name: ios-launch-image.png
Size: 450 x 450
File Type: PNG, Transparent Background
The launch image is used when your app is launching. This is a standard in iOS and is displayed while your app is being launched for a user to use.
Login Header Logo
File Name: ios-login-header-logo.png
Size: 600 x 300
File Type: PNG, Transparent Background
Login header logo is used above the login screen it is usually wider than tall. This logo is only used in this location and the rest are pulled from the platform as provided in the Backlot. The background is white.
Loader Image
File Name: ios-loader-image.png
Size: 225 x 225
File Type: PNG, Transparent Background
The loader image is used inside the spinner when we are loading a user’s account. This is only on the screen when initially loading the user’s account in the app and is not shown for the most part after that.
Background Image OR Video
Vertical
File Name: ios-app-background.png Image Size: 1242 x 2208, File Type: PNG
File Name: ios-app-background.mp4 Video Size: 750 x 1328, Format: h.264, MP4, no audio, Duration: <30 sec, File Size: <10MB
The image or video is displayed behind the login and header logo. It is recommended that the image or video do not contain your logo, as the header logo will accomplish that goal. Instead, please provide an image or video that speaks to your brand.
TV App Image Assets
Large App Icon
File Name: tvOS-large-icon.png AND tvOS-large-icon.xcf
Size: 2560 x 1536
File Type: PNG AND Layered (PSD, EPS, and AI)
This size is used by the App Store. We have very little control over this image and it is displayed within tvOS when your app is found in the App Store. We also need a layered source file, which can be a PSD, EPS, AI or other layered image file type. This will allow us to separate the layers and create a Parallax image for tvOS. Follow the below link for more information from Apple.
https://developer.apple.com/tvos/human-interface-guidelines/icons-and-images/
Small App Icon
File Name: tvOS-small-icon.png AND tvOS-small-icon.xcf
Size: 800 x 480
File Type: PNG AND Layered (PSD, EPS, and AI)
This size is used on the Apple TV Home screen when your app is installed. We also don’t have much control over this image and it is only used with in tvOS after the app has been installed. Follow the below link for more information from Apple.
https://developer.apple.com/tvos/human-interface-guidelines/icons-and-images/
Top Shelf Image Wide
File Name: tvOS-topshelf-wide.png
Size: 3880 x 1384
File Type: PNG, Transparent Background
Required image by Apple and is used when an app is in the top row of apps in the home screen. Follow the below link for more information from Apple.
https://developer.apple.com/tvos/human-interface-guidelines/icons-and-images/
Top Shelf Image Standard
File Name: tvOS-topshelf-standard.png
Size: 4640 x 1440
File Type: PNG, Transparent Background
Optional image by Apple. Follow the below link for more information from Apple.
https://developer.apple.com/tvos/human-interface-guidelines/icons-and-images/
Launch Image
File Name: tvOS-Launch-noalpha.png
Size: 3840 x 2160
File Type: PNG, No Alpha
Image that is displayed after a user launches the app, just before either the login page or the app is opened. Can be the same as the Background Image/Video below.
Background Image OR Video
Horizontal
File Name: tvOS-app-background.png Image Size: 1920 x 1080, File Type: PNG
File Name: tvOS-app-background.mp4 Video Size: 1200 x 900, Format: h.264, MP4, no audio, Duration: <30 sec, Filesize: <10MB
Image that is loaded behind the login email text box.
Google and Amazon Image Assets
Intelivideo will resize images submitted for iOS and tvOS to comply with Google and Amazon image specifications. The following links provide information and guidelines for both app ecosystems. Please contact your Client Success Manager if you have questions about these specifications.
Home Screen Banner Image
File Name: home-banner.png
Size: 1920 x 1080 or 1280 x 720 - no smaller than 320 x 180
File Type: PNG
This image will need to have a background color, which can be white.
Google:
https://support.google.com/googleplay/android-developer/answer/1078870?hl=en
Amazon:
https://developer.amazon.com/docs/app-submission/asset-guidelines.html
Provide primary and secondary color codes
In addition to the home page image, the branded experience is enhanced with a primary and secondary color. The primary color is used in the top navigation bar and the buttons throughout the App (aqua below). The secondary color is used with a small number of buttons and notifications (black below).
Configure and Build App
Once all the required assets are delivered to Intelivideo, the App will be configured, built, and submitted to the various app stores for review. The review process for each app store is different with Apple presenting the most rejections. Intelivideo will respond in a timely manner to all rejections and provide new app builds, if necessary, for re-submission. Intelivideo also provides basic screenshots of the Login, Home, and Media screens of the App. These are used on the promotion page in each App store.